Mwalimu Julius Nyerere Leadership Schoole-Library

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    Always On: Digital Brand Strategy in a Big Data World.
    (Routledge, 2014) Øverland, A. P.
    Always On explores how organizations can develop, implement, and maintain effective digital brand strategies in an era dominated by big data. The book emphasizes the need for agility, leadership alignment, and adaptable processes to thrive in a constantly connected marketplace. Øverland argues that companies must tailor their strategies to fit their unique environments, rather than adhering to rigid, one-size-fits-all models. With big data becoming a standard framework for decision-making, the book underscores the importance of governance and performance management to ensure sustained digital presence and success.
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    Humans
    (Macmillan Publishers, 2020) Stanton, B.
    In Humans, Brandon Stanton known for his project Humans of New York travels across over forty countries to document human stories through photography and interview. he book contains hundreds of full-color photographs and personal reflections, bringing attention to lives from London, Paris and Rome to Iraq, Uganda, Pakistan, Vietnam and beyond. Each subject’s story offers insight into their inner lives, revealing both the diversity of human experience and the common emotions that unite people across cultures. By presenting intimate testimonies alongside striking images, Stanton creates a powerful, empathetic portrait of humanity that challenges stereotypes and encourages readers to see the world through others’ perspectives.
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    The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations
    (Willey, 2023) Kouzes, J. M.; Posner, B. Z.
    This latest (7th) edition of The Leadership Challenge offers a comprehensive, research-based guide for leaders at all levels who want to make a meaningful difference in organisations. The authors frame leadership not just as positional authority, but as a set of practices and relationships. They introduce their well-known “Five Practices of Exemplary Leadership” (Model the Way; Inspire a Shared Vision; Challenge the Process; Enable Others to Act; Encourage the Heart) and update them for today’s complex, hybrid, global work environments.
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    Digital Rebirth: How Smart Companies Recreate Themselves in the Digital Era.
    (Willey, 2018) Leibold, M.; Voelpel, S. C.
    Digital Rebirth: How Smart Companies Recreate Themselves in the Digital Era by Marius Leibold and Sven C. Voelpel examines how organizations must go beyond traditional digital transformation to fully reinvent themselves in the digital age. The authors introduce the concept of “digital rebirth,” which involves fundamentally reshaping a company’s purpose, structure, processes, and business models through the integration of advanced technologies and digital platforms. The book provides frameworks, tools, and real-world examples of companies adapting to disruptive forces such as artificial intelligence, cloud computing, and digital ecosystems. It emphasizes shifts in mindset, leadership, and organizational culture as essential for long-term competitiveness. Ultimately, it argues that incremental digital changes are insufficient; instead, companies must undergo deep, systemic transformation to thrive in the modern digital economy.
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    Great Wall Beautiful Jade: My China Loves
    (China Intercontinental Press, 2021) Lindesay, W.
    Great Wall, Beautiful Jade: My China Loves is a memoir in which William Lindesay recounts his decades-long relationship with China, centered on his exploration and preservation of the Great Wall of China. The narrative weaves together his personal journey from early fascination and expeditions along remote sections of the Wall to his life as a conservation advocate with a deeply personal love story involving his Chinese wife, symbolically referred to as “Beautiful Jade.” Through vivid travel experiences, historical reflections, and cultural observations, the book offers insight into both the physical grandeur of the Great Wall and the emotional connections it inspires. It highlights themes of cultural exchange, environmental stewardship, and the blending of personal and national histories, presenting China through the eyes of a long-term foreign resident who has made it his home.