We-Think: Mass Innovation, Not Mass Production

Abstract

This book explores how the internet and digital technologies have transformed the way people create, share, and innovate. Charles Leadbeater argues that innovation is no longer driven primarily by large corporations and mass production systems, but increasingly by collaborative networks of individuals—what he calls “mass innovation.” Through examples such as open-source software, user-generated media, and online communities, the book demonstrates how participation, sharing, and collective intelligence are reshaping industries and economies. It highlights the shift from passive consumption to active co-creation, where users become producers of ideas, content, and solutions. The author also discusses the implications of this shift for businesses, governments, and society, emphasizing the need to support openness, creativity, and collaboration to foster sustainable innovation