Digital Rebirth: How Smart Companies Recreate Themselves in the Digital Era.

Abstract

Digital Rebirth: How Smart Companies Recreate Themselves in the Digital Era by Marius Leibold and Sven C. Voelpel examines how organizations must go beyond traditional digital transformation to fully reinvent themselves in the digital age. The authors introduce the concept of “digital rebirth,” which involves fundamentally reshaping a company’s purpose, structure, processes, and business models through the integration of advanced technologies and digital platforms. The book provides frameworks, tools, and real-world examples of companies adapting to disruptive forces such as artificial intelligence, cloud computing, and digital ecosystems. It emphasizes shifts in mindset, leadership, and organizational culture as essential for long-term competitiveness. Ultimately, it argues that incremental digital changes are insufficient; instead, companies must undergo deep, systemic transformation to thrive in the modern digital economy.