Social Media for Strategic Communication Creative Strategies and Research-Based Applications

Abstract

This book provides a comprehensive introduction to the use of social media in strategic communication campaigns. It integrates theoretical research with practical applications, equipping readers with the skills needed to design, implement, and evaluate social media strategies. The text emphasizes strategic thinking, audience analysis, content creation, and performance measurement while addressing the evolving role of digital platforms in public relations, marketing, and organizational communication. It prepares students and professionals to adapt to emerging technologies and changing communication environments